Tool: REACTS Analysis

Unpack the environment around behaviour.

Behaviour doesn’t happen in isolation. REACTS helps you identify the rules, emerging factors, audience, communication environment, touchpoints, and social influences shaping what people do.

Use it to:

• Scan a system for barriers and opportunities

• Understand how external forces shape behaviour

• Prioritise what to fix, what to work with, and what to leave alone

A method for mapping reality before jumping to solutions.