Behaviour Design Toolkit, Approach, Methods

1 What is Behavioural Design?

2 What does a Behavioural Designer do?

3 Where is Behavioural Design used?

4 Ways of thinking

5 Ways of working

6 Behaviour Design ft. Service & Product design

7 Ethics of behavioural design

8 Mindsets of a Behaviour Thinker

by Lauren Kelly

1 What is Behavioural Design?

Behaviour design combines behavioural science with user insights and business needs to de-risk innovation, design for positive behaviour change and map the unseen impact of user behaviour on society and business.
First steps 1 min read
by Lauren Kelly

3 Where is Behavioural Design used?

From the Nudge unit to customer experience. Behaviour design is improving people's behaviour across policy, services and digital products. Learn where designers are applying this new approach.
First steps 7 min read
by Lauren Kelly

4 Ways of thinking

Behaviour design is built on theory. Insights taken from behavioural science. Learn the theories you'll need to understand people and design for behaviour change.
First steps 14 min read
by Lauren Kelly

5 Ways of working

Behaviour Design is built on design practice. Its approach and tools are adapted from human-centred design, UX and service design. Explore the process. Step by step.
First steps 12 min read
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