Tool: Outcome Mapping

Define what success looks like in behaviour change.

Outcome Mapping helps you connect what you design to how people respond and what ultimately changes.
You’ll identify functions, expected responses, outcomes, and measurable indicators.

Use it to:

• Map short-, medium-, and long-term behavioural outcomes

• Define measurable indicators that show real change

• Plan how you’ll monitor and evaluate success
  

A practical way to measure what matters, behaviour itself.