Tool: Motivation Funnel

Build motivation that lasts.

Motivation isn’t on or off. It’s built step by step.
The Motivation Funnel helps you understand how goals, values, needs, prompts, and resources interact to shift people from guided to self-driven motivation.

Use it to:

• Explore what motivates people at each stage

• Align ideas with people’s goals, values, and psychological needs

• Design prompts and support that turn intention into sustained action

A clear method for designing motivation into your solutions.