Tool: Introduction to RCTs
FREE BEHAVIOURAL DESIGN TOOLS
Test your behavioural ideas with evidence, not guesswork.
With Randomised Control Trials.
RCTs help you measure whether your intervention truly works. By comparing a test group with a control group, you can isolate what actually caused change, not what you hope did.
Use it to:
Design controlled experiments to test your hypothesis
Measure behavioural impact accurately
Eliminate bias and false positives
Gather credible evidence for decision-making and scaling
A simple method to build evidence and confidence in your behavioural design work.
