Tool: Actions to take

Move from big goals to specific, observable actions.

The Actions to Take method helps you define what people actually do to reach their goals. It turns broad intentions into clear, measurable steps. So you can see behaviour as a sequence of actions, not just outcomes.

Use it to:

• Break down behaviour into the small, specific steps people take

• Identify which actions have the biggest impact

• Prioritise the actions that are both important and influenceable

• Write Action Statements that clarify what people do, what they invest, and what outcome they aim for

Each statement follows a simple structure:
When I take a specific action
I invest my physical, psychological, or social resources
So that I achieve a measurable behavioural outcome

Use it before or after research to align teams, structure discovery, or consolidate insights.
Actions to Take helps you shift from describing user needs to observing behavioural patterns, the real building blocks of change.