Tool: Action Sorter

Turn fuzzy attitudes into clear actions.

In Behavioural Design, we work with actions, what people do, because actions can be observed, measured, and changed.
But it’s easy to mix up actions with attitudes, emotions, or beliefs. The Action Sorter helps you draw the line.

Use it to:

• Spot when you’re describing how people feel instead of what they do

• Translate vague goals (“people believe in sustainability”) into observable actions (“people bring reusable cups”)

• Focus your project on behaviour that can actually be influenced
  

A simple but powerful tool for sharpening your behavioural focus.